Stand out from everyone else in your field and build genuine connection with your prospects – while freeing yourself to focus on the things you do best.


If you’re a professional advisor who works with clients, I’m guessing that getting new clients is one of the hardest, if not the hardest things you do.

And that makes total sense – while you’re very good at your profession, getting clients is not your core area of expertise.

Let’s face it, clients don’t just magically show up on your doorstep. That’s not how it works.

Getting clients is even harder because as good as you are at what you do, there are lots of other people in your field who do the same thing.



In your line of work, people have to trust you before they even LISTEN to you, never mind work with you.

Setting yourself up for that to happen begins WAY before you ever talk with a prospect, post on social media, hit record on a video, or do anything else people in your position usually do to get clients.

You have to communicate in a way that connects with people’s emotions before they make decisions with their mind.


My name is Jeff Bartsch, and that’s what I’ve spent almost 40 years of my life doing and helping others do – communicate in a way that makes people care… so they can be moved into action.

I've helped shape content for some of the largest media companies in the world including ABC, NBC, Universal, Disney, Apple, and many others.

I've been featured in USA Today, TIME Magazine, the Associated Press, and multiple textbooks.

My online businesses have supported clients and students in over 40 countries across 6 continents.

But like all good stories, it didn't happen the way you might expect.

It actually started when I was a kid learning how to play piano. I was bored out of my mind sitting in church listening to hymns with 6 verses played the SAME DAMN WAY, EVERY SINGLE VERSE. Over time, I learned how to play the piano in a way that brought those words and melodies to life – so that people could experience a mental and emotional state that left them open to what they needed to receive that day.

My learning continued in high school, where I was trying to fit in with classmates who were obsessed with sports, which I was TERRIBLE at – decades later, I still am.

Thankfully I found video production, and I learned how to tell the stories of my classmates and their sports journeys. I arranged and recorded music, shot and edited the pieces, and showed them at graduation in front of the entire town.

My classmates decided I wasn’t such a loser after all, because I made them look like heroes. 😬👍

I ended up in film school in Los Angeles. Even though I was working 3 part-time jobs to pay my way, I ran out of money, and I had to drop out of college.

I started scrambling to do anything in the entertainment industry that could keep my rent paid.

An unpaid internship as an assistant video editor turned into a 20+ year career editing TV for some of the largest TV networks and cable channels on the face of the planet.

I built up a credit list of clients that include ABC, NBC, Universal, Disney, Apple, all sorts of folks.

I became a professional storyteller in Hollywood, the storytelling capital of the world.

Here’s the crazy thing: because I was terrible at sports growing up, I learned to tell the sports stories of my classmates through video.

Over my career as a professional storyteller in Hollywood, a lot of my work has involved making audiences care about athletes.

Here are two examples of clients I've worked with:

UFC (Ultimate Fighting Championship)

You may think that a couple guys (or gals) beating the living daylights out of each other in front of 50,000 screaming fans and millions of viewers on pay-per-view TV is low-class or barbaric.

Or you may love seeing elite martial artists face off in a battle of skill, endurance, and courage.

Either way, if you don't know anything about who the fighters are, it's hard to care about who wins.

But if you hear the story of a young man who lost his father to alcohol, and this young man has had to fight poverty and addiction himself for years just to provide for his mother and siblings?

You understand that a physical fight is a symbol of his entire life, and you want him to win. You now care about the upcoming fight.

You pull out your credit card, you give money to the UFC, and you watch the story unfold in real time.

American Ninja Warrior/NBC

You may not be into obstacle courses. But then you see a TV show where an athletic, healthy man steps up to the start line of a massive obstacle course so difficult that most people never come close to finishing it.

You see a story about a couple who fell in love, raised 2 young children, and then the wife is turned into a shell of her healthy self because of Multiple Sclerosis.

It’s not fair, the disease can’t be cured, and there are no easy answers. But the man is committed to his wife for better or worse, in sickness and in health, and they’re moving forward together.

When that man steps on to the obstacle course, you want him to overcome those obstacles. And when he does and hits the buzzer at the end of the course, the crowd in the stands goes crazy, and millions of viewers like you feel a rush of emotion.

Because seeing others overcome physical obstacles helps YOU believe that it’s possible to overcome the obstacles in your own life.

That’s why millions of people continue to watch season after season of American Ninja Warrior, making it a top-rated, hit show on NBC.

And that's why I've chosen to continue with the show for 9 seasons, crafting almost 300 story pieces that give viewers a reason to care about the person who's about to take on the course.

Once I was established in Hollywood, I began building online businesses through digital products, consulting, and group coaching to teach people what I've learned. I've been doing that for 15 years now.

I found that the ideas behind powerful storytelling are the exact same ideas behind marketing and business.

I also found that making an audience care doesn’t require a stadium of screaming fans or millions of viewers – on TV or online.

Making an audience care doesn’t require a box of Kleenex or buckets of squishy feelings. Heck, it doesn't even require video.

Making an audience – or potential client – care requires the right IDEAS presented to the right people in the right way.


Over my years learning and teaching communication and business, I’ve developed a process called the Story Greenlight Roadmap™.

It’s a 4-stage, proprietary process that makes you stand out from everyone else in your field, fast-track trust between you and your prospects, and get more paying clients fast.

The Story Greenlight Roadmap™


Clarifying and adjusting the story structure of all involved characters. These forces are psychological gravity – they affect everything, whether you realize it or not.


What you say, and the way you communicate your audience's story back to them.



The choices you make for how and where you show up for your audience.


Getting everything done.


  • Meet with us to discuss your unique situation
  • We customize the Story Greenlight Roadmap™ to you
  • We implement the Roadmap™ together
  • You get more clients, which grows your business and expands your impact in the worlds

"I’m the point person in my company for getting new clients. I basically take everything I gain from [Story Greenlight] meetings, I talk about them in client meetings, and it closes the deals. This is how I get my clients."

JOHN OLSON, Marketing Consultant & Content Producer, Chicago, IL

"You're making me think completely different about everything I'm doing, which is exactly what I was hoping for!"

CHARLES LIPP, TedX Curator, Founder of Lake Innovation Institute, Lake Junaluska, NC

WARNING: If you do what everyone else does, you'll get the results everyone else gets.

If you’re reading this, chances are you’re not happy with the results you’re currently seeing in your business.

Maybe you’re not taking the right amount of action to get what you need. We can figure that out together.

Or maybe you’re taking lots of action in the wrong ways. Maybe even doing “industry best practices” like everyone else in your field… which means most people get average results doing what everyone else does.

No wonder it feels like nothing’s working.

Here's a "best practice" that's way past its prime:

"Give people great information."

It used to be that great information was valuable.

But have you ever walked down the aisle of a grocery store and seen 62 different brands of toothpaste? They all do the same thing, and it’s really hard to tell them apart.

Toothpaste has become a commodity.

Just like toothpaste, information is now a commodity too.

Your prospects now literally have the sum of all human knowledge living on their phone. There is virtually nothing you can tell them that they don’t already have access to, somewhere, for free.

Obviously you need to prove that you know what you’re talking about, and information plays a role in that.

But if “giving great information” is your main – or only – strategy, it’s becoming more and more outdated every second.

Maybe it’s time for you to walk a different path that brings you BETTER-than-average results.

"My entire business runs through story-driven content. I’m so thankful for the things I’m learning from you!"

DEBI BEARD, Founder of DIY Paint (online wholesale and retail, physical outlets), Debi's Design Diary (229K YT subscribers), San Diego, CA

"We really enjoyed the call. One member of the team had a 2-page list of ideas after watching the replay of it. I really appreciate your input!"

KEN STEEPE, Director of Digital Strategy and Content Creation, McCann Dogs (in-person and online training), McCann Dogs (1M YT), Ontario, CA

Frequently Asked Questions

  • I'm busy. Am I going to have to do lots of extra things that take me away from what I'm already doing?
  • No. We believe that time is the single most valuable resource that any of us have, and we’re here to protect yours. We work with you to determine the best way to get things done based on your personalized Story Greenlight Roadmap™ and your existing resources or team.
  • Do I have to be one of those people showing up on 18 different social media platforms? (Just shoot me now…)
  • Absolutely not. It all depends on who you are, who your prospects are, where you can reach them, and what you’re already doing. Sometimes the answer is to completely change what you’re doing. Other times the answer is to keep doing exactly what you’re doing but with a different message.
  • Are you an expert in [insert latest social media platform here]?
  • No. Social media platforms are at the very END of the strategy and communication process, and experts on any given platform tend to be hammers who see the whole world as a nail. We help you look at your situation from the big picture, where even a slight shift in strategy often completely changes everything you actually do.

    Once your Story Alignment, Messaging, and Strategy are in place, only then do we move into Implementation. Sometimes we draw on our own knowledge of social media platforms, and sometimes we collaborate with trusted experts.
  • What do you charge for your services?
  • Packages and pricing are customized to your own situation.
  • Do you have a refund policy?
  • Yes. Because of the customized nature of what we do, and because your situation is unique, refunds depend on what we mutually agree on ahead of time.
  • I’ve never heard of the Story Greenlight Roadmap™ before. Does it actually work?
  • The Roadmap™ came from the systems we developed and use for ourselves. You’re reading this right now, aren’t you? 😊