HERE'S YOUR PERSONAL INVITATION TO
If you’re a professional advisor who works with clients, I’m guessing that getting new clients is one of the hardest, if not the hardest things you do.
And that makes total sense – while you’re very good at your profession, getting clients is not your core area of expertise.
Let’s face it, clients don’t just magically show up on your doorstep. That’s not how it works.
Getting clients is even harder because as good as you are at what you do, there are lots of other people in your field who do the same thing.
In your line of work, people have to trust you before they even LISTEN to you, never mind work with you.
Setting yourself up for that to happen begins WAY before you ever talk with a prospect, post on social media, hit record on a video, or do anything else people in your position usually do to get clients.
You have to communicate in a way that connects with people’s emotions before they make decisions with their mind.
I've helped shape content for some of the largest media companies in the world including ABC, NBC, Universal, Disney, Apple, and many others.
I've been featured in USA Today, TIME Magazine, the Associated Press, and multiple textbooks.
My online businesses have supported clients and students in over 40 countries across 6 continents.
But like all good stories, it didn't happen the way you might expect.
It actually started when I was a kid learning how to play piano. I was bored out of my mind sitting in church listening to hymns with 6 verses played the SAME DAMN WAY, EVERY SINGLE VERSE. Over time, I learned how to play the piano in a way that brought those words and melodies to life – so that people could experience a mental and emotional state that left them open to what they needed to receive that day.
My learning continued in high school, where I was trying to fit in with classmates who were obsessed with sports, which I was TERRIBLE at – decades later, I still am.
Thankfully I found video production, and I learned how to tell the stories of my classmates and their sports journeys. I arranged and recorded music, shot and edited the pieces, and showed them at graduation in front of the entire town.
My classmates decided I wasn’t such a loser after all, because I made them look like heroes. 😬👍
I ended up in film school in Los Angeles. Even though I was working 3 part-time jobs to pay my way, I ran out of money, and I had to drop out of college.
I started scrambling to do anything in the entertainment industry that could keep my rent paid.
An unpaid internship as an assistant video editor turned into a 20+ year career editing TV for some of the largest TV networks and cable channels on the face of the planet.
I built up a credit list of clients that include ABC, NBC, Universal, Disney, Apple, all sorts of folks.
I became a professional storyteller in Hollywood, the storytelling capital of the world.
Here’s the crazy thing: because I was terrible at sports growing up, I learned to tell the sports stories of my classmates through video.
Over my career as a professional storyteller in Hollywood, a lot of my work has involved making audiences care about athletes.
Here are two examples of clients I've worked with:
Or you may love seeing elite martial artists face off in a battle of skill, endurance, and courage.
Either way, if you don't know anything about who the fighters are, it's hard to care about who wins.
But if you hear the story of a young man who lost his father to alcohol, and this young man has had to fight poverty and addiction himself for years just to provide for his mother and siblings?
You understand that a physical fight is a symbol of his entire life, and you want him to win. You now care about the upcoming fight.
You pull out your credit card, you give money to the UFC, and you watch the story unfold in real time.
When that man steps on to the obstacle course, you want him to overcome those obstacles. And when he does and hits the buzzer at the end of the course, the crowd in the stands goes crazy, and millions of viewers like you feel a rush of emotion.
Because seeing others overcome physical obstacles helps YOU believe that it’s possible to overcome the obstacles in your own life.
That’s why millions of people continue to watch season after season of American Ninja Warrior, making it a top-rated, hit show on NBC.
And that's why I've chosen to continue with the show for 9 seasons, crafting almost 300 story pieces that give viewers a reason to care about the person who's about to take on the course.
Clarifying and adjusting the story structure of all involved characters. These forces are psychological gravity – they affect everything, whether you realize it or not.
What you say, and the way you communicate your audience's story back to them.
The choices you make for how and where you show up for your audience.
Getting everything done.
"I’m the point person in my company for getting new clients. I basically take everything I gain from [Story Greenlight] meetings, I talk about them in client meetings, and it closes the deals. This is how I get my clients."
JOHN OLSON, Marketing Consultant & Content Producer, Chicago, IL
"You're making me think completely different about everything I'm doing, which is exactly what I was hoping for!"
CHARLES LIPP, TedX Curator, Founder of Lake Innovation Institute, Lake Junaluska, NC
It used to be that great information was valuable.
But have you ever walked down the aisle of a grocery store and seen 62 different brands of toothpaste? They all do the same thing, and it’s really hard to tell them apart.
Toothpaste has become a commodity.
Your prospects now literally have the sum of all human knowledge living on their phone. There is virtually nothing you can tell them that they don’t already have access to, somewhere, for free.
Obviously you need to prove that you know what you’re talking about, and information plays a role in that.
But if “giving great information” is your main – or only – strategy, it’s becoming more and more outdated every second.
"My entire business runs through story-driven content. I’m so thankful for the things I’m learning from you!"
DEBI BEARD, Founder of DIY Paint (online wholesale and retail, physical outlets), Debi's Design Diary (229K YT subscribers), San Diego, CA
"We really enjoyed the call. One member of the team had a 2-page list of ideas after watching the replay of it. I really appreciate your input!"
KEN STEEPE, Director of Digital Strategy and Content Creation, McCann Dogs (in-person and online training), McCann Dogs (1M YT), Ontario, CA
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